The Avengers opening looks to be on par with The Dark Knight
admovieso | April 30, 2012 | No comments
Big things are brewing in the world of movie news. All new films are subject to prerelease tracking and if the stats don’t lie, then John Whedon’s The Avengers is set to have the largest U.S. domestic opening for a blockbuster superhero film ever--and maybe even the largest ever recorded for any genre.
Current numbers have the superhero celebrity smorgasbord well in front of Warner Bros.’ The Dark Knight in almost every category.
Back when the Christopher Nolan battle between the Joker and Batman was released in 2008, it became the highest grossing domestic opener of all time, topping out at $158.4 million. However, The Dark Knight lost its title to Harry Potter and the Deathly Hallows Part 2 in the summer of 2011.
The stats also have The Avengers outpacing current movie opening bronze medalist The Hunger Games, which will do wonders for the brand of Disney since it both purchased Marvel and experienced a blow to its trademark self-esteem when John Carter flopped earlier this year.
The Avengers star-studded cast is certainly one of the main reasons that movie audiences await its release of this top action movie with baited breath. Indeed, who could resist seeing Samuel L. Jackson as Nick Fury, Scarlett Johansson as Black Widow, Robert Downey Jr. as Iron Man, Mark Ruffalo as The Hulk, Chris Hemsworth as Thor, Jeremy Renner as Hawkeye and Tom Hiddleston as Loki?
Awareness is also playing a big role in the astronomical first tracking numbers. In comparison to 11% for The Dark Knight, unaided awareness of The Avengers is 13 %. Total awareness is is 85% for The Avengers while it was 76 % for The Dark Knight and 74 % for The Hunger Games. In the definite interest category, The Dark Knight still leads with 62% while The Avengers stands at 61% and The Hunger Games at 54%.
One of the likely reasons that The Avengers is polling so well is due to increased female interest. Female audiences have proven themselves to be much mroe receptive to the film than they were of The Dark Knight.
The Avengers debuts in many countries on April 27, and will be ready for the critique of American audiences on May 4.